For more than 20 years, VICE has delivered unique content about the most important news in culture, politics and society. 2016 is the year in which Europe is seeing a new migrant crisis. That’s why VICE and Ogilvy Romania had orchestrated a radio experiment to draw everyone’s attention on the dramatic situation the migrants are going through.
During the experiment, the radio announcer activates the search “images of a family on a boat in Greece” on the listener’s phone and the results are completely different from what you would expect – not your usual happy family but a family of refugees.
Discover the experiment and see the world differently!
Philips Love Mix
Romania is on the third place in EU in terms of heart failure.
Good news is – it could be prevented through early education.
Since this usually translates into a stiff pedagogical speech, we decided to grab our young audience’s attention making the cause digitally embraceable.
We picked the most heart shaped day of the year – February 14th – the day our hearts are seriously put to work. Excitement, joy, thrills and disappointment – they all make our hearts race.
Philips, the company dedicated to improving people’s lives offered them a health lesson they actually wanted to hear – A MUSIC LOVE MIX.
We teamed up with a Romanian DJ and, just in time for Valentine’s Day, we dropped a special mix. It had the same BPM as the human heart and delivered valuable health tips in an unexpected way - through SoundCloud comments.
Our mix became the most viral content for Valentine’s Day in Romania.
Ciuc Radler Refresher
Ciuc Radler Refresher uses lemon juice, copper and magnesium to create energy. Believe it or not, enough citric acid can generate a high enough voltage to charge your phone. Once the Ciuc Refresher was created, we took it where people needed it most – at parties and terraces.
Philips Sleep Radio
In the last 100 years, sleep duration has fallen by over 20% and studies show that about 30% of the adult population in the world suffers from insomnia.
When they have insomnia, people invariably go to Facebook, scrolling through the statuses and secretly hoping to discover other friends online to chat with. That's why our easy sleep solution is also found on Facebook.
With the occasion of the International Day of Fighting Insomnia, we turned the Philips Facebook page into Philips Sleep Radio, an 8-hour audio and video selection that relaxes you to the point where you fall asleep.
As some certain sounds in nature slow down heart rate and breathing, our mind relaxes and we can (finally) fall asleep.
Hit Play and Good Night!
Anim'est Festival 2017
Anim'est is this super cool and artsy animation movie festival based in Bucharest, Romania. Focusing on the Creepy Animation Night, we had to surprise the hip and savvy Animest crowd with a memorable ad.
To to this, we went for the absolute nightmare - we "slaughtered" the Animest logo. The result? The sheep mascot was turned into a hunk of freshly minced meat.
The label reads:
Minced lamb meat
Ingredients: Bizarre animations, strange ideas, at times shocking, seasoned with horror moments.
Warning: May contain traces of dark humor.
Philips Ironing Squad
Romania is one of the few countries in the EU where there is no law against hanging laundry on the balcony.
Demonstrate how easily Philips ironing stations work, even vertically, by removing clothes’ creases straight from the rope.
How it works:
The Ironing Squad will reach balconies with a dedicated crane and remove the creases on people’s clothes, straight from the rope.
Interventions in Bucharest and even in other major cities in Romania, will be filmed and turned into a web episode so people can see all the action and people’s reactions when they “catch” the Ironing Squad.
Moreover, those who find their clothes without creases, will also find on the rope a leaflet promoting Philips Steamers and informing them of what happened & where to find out more.
Romania is a country of great beauty. The landscape is breathtaking, the locals are very friendly. But with virtually no effort from the officials and private tour operators, Romania remains a hidden gem with the smallest number of foreign tourists in the European Union.
This makes it very hard for a small tourism agency like Romania's Friends to sell its offer abroad, especially like the country itself, you have no advertising budget at all.
And this is how we came up with the idea to promote our Visit Romania tour offers by using Rando.
Rando is a very popular mobile app that allows users to take pictures and randomly send them to other people in unknown destinations all over the world.
We've created the Come to Romania platform and we asked proud Romanians to promote it by including our stickers in their Rando pictures.
Stickers were available in university campuses, bar and clubs and popularly places among young people. A tutorial film also explained how Romanians can promote their beautiful country themselves.
Happiness Stock Exchange
A project by Daruieste Viata Association, realized with the support of Ogilvy, our online platform raises funds for several projects in the health sector, ensuring the transparency of the money invested by donors and a profit that is measured in saved lives. Year after year.
The idea of the Happiness Stock Exchange began from the studies that show that people are much more happier when they are able to make others happy, and international reports place Romania at the end of the lists for happiness, but at the beginning of the lists in terms of cancer incidents.
A world of sophisticated beauty. Everything you touch is Armani.
This experience is called the ‘Hospitality of Style’. Its roots are in the Armani name itself, of defining significance in fashion, style and elegance.